|Gemini Universal LLC
NOWA member since 2014
Susan built her career in the publishing and trade show industries. She has a proven track record in sales, marketing, social media, virtual environment development and launch, online product research, building and maintaining customer relationships and business development.
Through the course of her career of more than 25 years in the publishing and trade show industries, she has blogged on the corporate level, written web content, produced sales and marketing copy for print and online, worked with public relations executives, and developed strategy to lead the business forward in the digital world including the use of social media. She has presented the use of social media on the corporate level, demonstrated its use at trade shows, and was a Speaker at the 2010 Folio Show in New York City for the session entitled “The Rise of Virtual Events.”
Her focus has turned to the animal world where she now specializes in writing about pet health and wellness topics, advances in veterinary medicine, and animal welfare issues. She was a featured writer on Examiner.com with the columns National Pet Health, National Cats, National General Pets and New Jersey Animal Rescue. She is a member of the BlogPaws community as well as the Network of Writers and Artists.
On a freelance basis, her services include writing website content, copywriting, blogging, newsletters, articles, reviews, case studies, press releases, online publicity, trade show representation, fundraising projects, and social media strategy.
In her spare time, Susan volunteers for SAVE, A Friend to Homeless Animals in New Jersey.