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Melanie
J. Davis Marketing Communications Consulting & Copywriting Creative
and insightful copywriting can help you achieve business goals
by giving focus to your branding and marketing messages. My
copywriting will present your company in a compelling style
across all communication channels, while my editing will turn
ordinary prose into exciting copy that captures attention and
inspires action.
For
25 years, I have helped brand, market and add value to the products
and services of companies including AT&T, Bayada Nurses, Blue
Cross/Blue Shield of New Jersey, Brother International, Johnson
& Johnson, Jones New York, Novartis Pharmaceuticals, PSE&G,
Rutgers University, Spencer Trask & Co., The Siegfried Group,
LLP, and the U.S. Department of the Treasury.
I respond rapidly to my clients' needs, working independently
or as an adjunct to established teams.
"Melanie
is a quick read. She expresses herself very well and is not
afraid to voice an opinion. She thinks through projects and
asks the right questions. And, she delivers on time."
- Jerry Kaulius, JK Design & JK Interactive, Somerset, NJ
My
Services
- Copywriting
for Print, Websites, Blogs, Multimedia
- Naming
& Taglines
-
Presentation Scripts & Slide
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- News
& Feature Articles
- White
Papers
- EditingCurricula
& Lesson Plans
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The
breadth and depth of my experience will maximize your resources
by eliminating costly learning curves. And if you need something
I can't deliver, IÕll be happy to refer you to another highly
qualified member of the Network of Writers and Artists.
"A
dedicated staff writer is expensive overhead, but Melanie Davis
permits us to have a smart, intuitive and efficient writer at
our disposal for important projects as they come along. With
a quick review of our needs and a list of contacts to pursue,
Melanie is able to turn around a well-crafted piece that typically
requires few refinements."
- Kirk Loury, chief investment officer, asset management and
venture capital firm, NYC
Selected
Achievements I am driven by a desire to help my clients achieve
their goals, which is why I was so pleased that a newsletter
I helped develop and write increased sales of $30,000+ commercial
embroidery machines with its first issue. When we had several
issues under our belts, my client, Charlie Peart, of Brother
InternationalÕs Commercial Embroidery Division, said, "The feedback
on our newsletter has been excellent. It succeeds in introducing
potential customers to our product line and offers current users
constructive, technical information." Here are a few more client
successes in which I played a leading role:
- Crafted
and implemented a communications strategy that garnered overwhelming
voter approval of bond referendums totaling nearly $60M for
school renovation and construction projects in Somerville
and Union Township, New Jersey.
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Wrote lead-generating copy for Stevens Institute of Technology's
online graduate school, increasing enrollment from 76 to 150
students and increasing website hits by 14%.
- Wrote
real-time updates during contract negotiations for a prominent
New Jersey hotel for two successive years. The innovative,
transparent communications strategy gave employees up-to-the-minute
reports on negotiations.
- Created
and managed a communications strategy that raised $400K in
private donations for Somerville High School's turf fields.
- Assembled
a team of NOWA copywriters who delivered content for five
school district newsletters in one week.
Awards
& Honors
- 2004
Excellence in Writing Award, Jersey Shore Public Relations
and Advertising Association's JASPER Awards.
- Judge,
2003 and 2002 Jersey Shore Public Relations and Advertising
Association's JASPER Awards.
- Certificate
of Excellence from the New Jersey Art Directors Club;
- Small
Business Advocate of the Year--Media Advocate, U.S. Small
Business Administration, Newark Division
- Outstanding
Woman in Somerset County--Journalism Category, Somerset County
Commission on the Status of Women.
How
can I help you reach your business goals? Give me a call, and
I will give you a free 30-minute consultation. Reach me at 908-722-1632
or Melanie@melaniejdavis.com.
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