Melanie J. Davis Marketing Communications Consulting & Copywriting Somerville, NJ 908-722-1632 908-704-0871 fax Melanie@MelanieJDavis.com www.MelanieJDavis.com NOWA member since 1995 Co-Founder

Melanie J. Davis Marketing Communications Consulting & Copywriting Creative and insightful copywriting can help you achieve business goals by giving focus to your branding and marketing messages. My copywriting will present your company in a compelling style across all communication channels, while my editing will turn ordinary prose into exciting copy that captures attention and inspires action. For 25 years, I have helped brand, market and add value to the products and services of companies including AT&T, Bayada Nurses, Blue Cross/Blue Shield of New Jersey, Brother International, Johnson & Johnson, Jones New York, Novartis Pharmaceuticals, PSE&G, Rutgers University, Spencer Trask & Co., The Siegfried Group, LLP, and the U.S. Department of the Treasury. I respond rapidly to my clients' needs, working independently or as an adjunct to established teams. "Melanie is a quick read. She expresses herself very well and is not afraid to voice an opinion. She thinks through projects and asks the right questions. And, she delivers on time." - Jerry Kaulius, JK Design & JK Interactive, Somerset, NJ My Services Copywriting for Print, Websites, Blogs, Multimedia Naming & Taglines Presentation Scripts & Slide News & Feature Articles White Papers EditingCurricula & Lesson Plans The breadth and depth of my experience will maximize your resources by eliminating costly learning curves. And if you need something I can't deliver, IÕll be happy to refer you to another highly qualified member of the Network of Writers and Artists. "A dedicated staff writer is expensive overhead, but Melanie Davis permits us to have a smart, intuitive and efficient writer at our disposal for important projects as they come along. With a quick review of our needs and a list of contacts to pursue, Melanie is able to turn around a well-crafted piece that typically requires few refinements." - Kirk Loury, chief investment officer, asset management and venture capital firm, NYC Selected Achievements I am driven by a desire to help my clients achieve their goals, which is why I was so pleased that a newsletter I helped develop and write increased sales of $30,000+ commercial embroidery machines with its first issue. When we had several issues under our belts, my client, Charlie Peart, of Brother InternationalÕs Commercial Embroidery Division, said, "The feedback on our newsletter has been excellent. It succeeds in introducing potential customers to our product line and offers current users constructive, technical information." Here are a few more client successes in which I played a leading role: Crafted and implemented a communications strategy that garnered overwhelming voter approval of bond referendums totaling nearly $60M for school renovation and construction projects in Somerville and Union Township, New Jersey. Wrote lead-generating copy for Stevens Institute of Technology's online graduate school, increasing enrollment from 76 to 150 students and increasing website hits by 14%. Wrote real-time updates during contract negotiations for a prominent New Jersey hotel for two successive years. The innovative, transparent communications strategy gave employees up-to-the-minute reports on negotiations. Created and managed a communications strategy that raised $400K in private donations for Somerville High School's turf fields. Assembled a team of NOWA copywriters who delivered content for five school district newsletters in one week. Awards & Honors 2004 Excellence in Writing Award, Jersey Shore Public Relations and Advertising Association's JASPER Awards. Judge, 2003 and 2002 Jersey Shore Public Relations and Advertising Association's JASPER Awards. Certificate of Excellence from the New Jersey Art Directors Club; Small Business Advocate of the Year--Media Advocate, U.S. Small Business Administration, Newark Division Outstanding Woman in Somerset County--Journalism Category, Somerset County Commission on the Status of Women. How can I help you reach your business goals? Give me a call, and I will give you a free 30-minute consultation. Reach me at 908-722-1632 or Melanie@melaniejdavis.com.