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Harvey Barry began his commercial art career as a graphic designer
for the publications department of Rutgers University in New
Jersey. Three years later he accepted the position of Associate
Art Director at the UJA-Federation in New York City where he
created and produced promotional and fund raising literature,
direct mail pieces and advertising for national campaigns as
well as local trade groups.
After
five years, Harvey moved on to Schaedler, Quinzel Incorporated,
a graphic art company. He served for nine years as vice president
sales and account management departments with an advisory role
in the creative department. Here he was responsible for projects
produced for many of New York City's largest advertising agencies,
TV production studios, and major corporations.
Projects
include campaigns for:
- Winston
cigarettes (Hispanic campaign)
- Pepsi-Cola
logo redesign
- CBS
Entertainment Videos
- Twizzlers
licorice
- Hershey's
Hugs
- Equitable
Insurance and American Express logos
Ready
to end his commute to New York, Harvey joined a Design Studio
in northwest New Jersey with similar responsibilities in account
management, marketing strategy and creative consulting. Major
accounts included M&M Mars, American Home Products and Binney
& Smith (Crayola division).
In July of 1998 Harvey formed his own creative design firm,
VisionWorks Unlimited. He offers creative design and marketing
services that help small and mid-sized businesses sell more
in less time. According to Harvey, the name of the game is integrated
marketing. He says "It is my responsibility to educate
my clients to the importance of a well planned marketing strategy.
Sure, I can design compelling graphics for an advertisement,
a product package, or a sales kit, but its effectiveness is
diminished if it is not supported by an on-going and cohesive
campaign. The message must be clear and consistent across all
media used."
Marketing
strategy and design services for:
-
Branding
- Packaging
- Advertising
- Printed
Literature
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- Sales
Promotion
- Corporate
Identity
- Web-sites
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