- Case Histories
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- Peg Gallos
- Writing, Editorial and Communications Services
- To a Tee
- "Wanted
to say thank you for the fiber optic lighting story, Peg. It was well done--exactly what I wanted. I hope we'll be working on many more stories in the future." So said the editor of a national consumer magazine in a recent email. My expertise in home lighting had furnished this editor with a highly readable story, written in layman's terms, explaining an exciting new technology.
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Looking Good!
- "You're the best!"
a project manager said to me as we sat in the marketing
department of medical products company. She had just received
enthusiastic praise from the national sales staff for a marketing
support document I had written. I had been asked to write copy
for a flier and had suggested adding a set of sales tips too.
Together, these marketing documents had brought in a number of
promising inquiries from customers. My work
had made this young woman
look good.
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On the Money
- "The letter is perfect,"
said the executive director of a public affairs firm. He was referring
to a direct-mail appeal letter urgently requesting contributions
for a lobbying campaign the firm was undertaking on behalf of a client
organization. And the letter did its job. It brought in
several thousand dollars in contributions!
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- © Copyright Gallos Communications,
2001