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Three
NOWA members assisted author Steve Vogel with his new self-help
book, Take Control of Your Life. Vivian Fransen and
Peggy Gallos helped with editing and proofreading, while
J.R. Bale designed the book cover.
Melanie
Davis
has been retained by a New Jersey education foundation to develop
and implement a three-year, $1 million fund drive that will create
a self-sustaining endowment for educational grants. She is also
using her marketing communications skills to raise $1.25 million
within 14 months to fund a community's synthetic turf field.
J.R.
Bale was asked to do on-camera interviews for the Merck-United
Negro College Fund Science Intiative. J.R. interviewed African-American
Science Fellows about the their views on science, the UNCF and opportunities
for American-American scientists in the pharmaceutical industry.
Congratulations
to J.R. Bale, whose advertorial campaign for the SMA Foundation
won an APEX Award of Excellence.
September
2004
Melanie
Davis earned a 2004 Jasper Gold Award from the New Jersey Shore
Relations and Advertising Association. She won the Excellence in WritingBrochures
catergory for capabilities brochure she wrote for Creative Samples,
LLC.
October
2003
JASPRAA
(Jersey Shore Public Relations and Advertising Association) has awarded
the coveted gold medal for direct mail to Frank Peluso's company
Team One Guerrilla Marketing. The winning piece was their new business
development mailer dubbed "Marketing is Like War."
Field segments
of Martha Stewart Living produced by Judy Minot air in
September and October:
- Sept
17 - Martha Stewart Living Company Barbeque
- Oct
6 - Wedding Dress Preservation with Jonathan Scheer
- Oct
13 - Baseball Exhibit at American Folk Art Museum
Bob
Baker has been asked to write a series of
columns for the Courier News.
Jody
Jacobus was one of only 35 artisans selected
to participate in the "2003 Mansion In May". The popular designer
showcase is held every two to three years in a Bernardsville area
estate. "Mansion in May" is the largest fund raising vehicle of the
Women's Association of Morristown Memorial Hospital. This year's proceeds
will benefit the Neonatal Intensive Care Unit of the hospital.
In December,
Peggy Gallos began working with a firm that provides marketing
communications expertise for medical products companies. Thus far,
Peg has provided service to the firm in the naming of a new medical
device, writing copy for an institutional print ad and developing
tag lines for an overall marketing campaign. Meanwhile, for a New
Jersey professional organization, Peg is writing an article about
hydrographic surveying. And, in an entirely different realm, Peg is
assisting the Roger Atkinson Ballet Center of Frenchtown publicize
its summer dance camps for children.
J.R.
Bale completed a series of three advertorials
for the SMA Foundation, which ran in Roll Call, Congress Daily
and The Hill. These ads triggered calls of support for the
SMA Foundation from key Washington lawmakers, including the White
House Office of Domestic Policy.
Robert
Baker
wrote a trade magazine article about high-moisture vapor transmission
medical adhesives, which National Starch and Chemical Company has
invented. "This sounds esoteric, but it actually impacts pretty much
everyone who might ever need a wound care bandage. If the bandage
material doesn't transmit moisture, it can build up underneath and
prevent the wound from healing. If the bandage material transmits
moisture, but the adhesive used to adhere it to the skin doesn't,
you have a problem," explains Bob.
Bob
Seeley just had an article published in P-O-P Design
on lenticular technology. Some amazing things are happening in the
Point-of-Purchase world today. Displays that used to just sit there
and look attractive are now changing their appearance as consumers
walk past them. And that photograph of the clerk behind the counter?
Now it's in 3D and the counter actually appears to be physically out
in front of her. In some cases, 3D images actually appear to move!
Want to know how this works? Find out by reading Bob's recent article
in P-O-P Design.
Peggy
Gallos has just completed a 1200-word article
about the new generation of electronic lighting controls available for
homes. The article will be published in Electronic House magazine
later this year.
November
2002
Copywriter
Melanie Davis has been retained by a prominent East Coast communications
firm to write website copy for Treasury Direct, a new program offered
by the U.S. Dept. of Treasury.
October
2002
Peggy
Gallos is currently working on an article
about lighting controls for the home that will appear in This Old
House magazine.
Melanie
Davis was brought in by an ad agency to write copy promoting a radiopharmaceutical
drug used to treat bone cancer pain. In addition, she has written several
articles for New Jersey Savvy Living magazine's fall 2002 and winter
2003 issues.
August
2002
Photographer
Frank Peluso and copywriter Melanie Davis were judges
for the 2002 JASPER Awards, sponsored by the Jersey Shore Public Relations
and Advertising Association. They both judged several Print Material
categories, and Frank also judged Branding & Stationery, Magazine
Advertising and the Stroke of Genius Category. Melanie also judged Excellence
in Writing, Media Relations, Public Relations Effort and Electronic
Communications.
June
2002
J.R.Bale
created the IVOMEC "Think Again" campaign for Merial, who
feel the advertising contributed to a 5% increase in sales.
May
2002
Tracy
Ecclesine Ivie presented the May program for
the New Jersey Association of Women Business OwnersHunterdon &
Somerset Chapters. Her topic was "How to Get Your Name in the Paper
Before You Die.
January
2002
Merial
named J.R. Bale's Balefire Communications as their agency for
the IVOMEC® brand products. Merial is the world's largest animal
health company.

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